New format on Facebook

ThruPlay Now Available Globally

On top of 2-sec continuous views, 3-sec and 10-sec video views charging model, ThruPlay is a newly added model for optimisation and billing option for video ads through the Video Views objective. ThruPlay allows advertisers to optimise and choose to only pay for ads that are played to completion, or for at least 15 seconds. This optimisation is available with Auction or Reach and Frequency campaigns.

Available placements are :

-             Facebook : Feed, in-stream video, Instant articles, suggested video

-             Instagram : Feed, Stories

-             Audience Network


Available ad formats are :

-             Single Video

-             Slideshow

-              Instant Experience

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