Hong Kong Disneyland and Sky Post launched Mini-Newspaper

Along with the launch of Marvel-themed attraction “Ant-Man and The Wasp: Nano Battle!” at Disneyland Resort, a shrunken newspaper is published and distributed in high traffic districts across Hong Kong to echo the happening. The nano-sized newspaper is readable and describes info in a way similar to the actual newspapers.

The publisher also plays around with the essence and launch a social engagement game to further viral the project. Winners are awarded two admission tickets of Hong Kong Disneyland.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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