New Formats for Yahoo Mobile

1.     Expandable Banner – Yahoo Mobile Front Page

The ad will be expanded and collapsed when users scroll down along the front page. Image and video asset are supported and estimated CTR is 0.14%. Advertising rate is around $ 80 CPM.


2.     Adhesion Spin –  Run of Yahoo Mobile Articles

Assets of image, animation, video and HTML5 are supported for the ad to engage with audience. Estimated CTR performance could be uplifted to 1%, which is 16 times higher than standard banner (300×250). Advertising rate is around $ 50 CPM.

*Final media cost subjected to actual quotation









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