Chrome’s ad blocker will go global on July 9

Chrome’s built-in ad blocker was initially rolled out on February 15, 2018, only for US, Canadian, and European users. Google announced that Chrome’s built-in ad blocker would roll out to users worldwide started on July 9, 2019.


Chrome’s built-in ad blocker isn’t an ad blocker in the classical meaning of the term. It doesn’t block all ads, but only ads on sites that feature intrusive adverts that have a negative impact on users’ internet browsing experience.


The ads that Google considers to be intrusive are defined in the Better Ads Standards, which are a set of standards for online ads that was put together by the Coalition for Better Ads, an industry group dedicated to improving the web advertising experience.


Below are four negative ad types on desktop and mobile:-

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