Facebook is Changing Its Ad Format Next Month

Facebook has announced that - starting from August 19th – mobile News Feed ads will be compressed.


The key changes are as follows:

  • Fewer lines of primary text will show on mobile News Feed- Now only 3 lines of primary text will show on Facebook mobile News Feed, after which people will be prompted to click to view additional text
  • Maximum media height for photos and videos will reduce to 4:5 on mobile News Feed - The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed

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