Facebook shows users more details about data used to target ads

Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target the ad and how the ad targeting information was collected — meaning, the website or Facebook Page a user may have visited. The tool links to options to hide ads from an advertiser or remove ad targeting data from their profiles.


Facebook Ad Preferences (a page within User Settings) also has been updated to include two sections:

  1. One displaying the advertisers who have uploaded a list with the user’s information
  2. Lists businesses that have uploaded and shared lists with the user’s information


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