JCDecaux Cityscape’s Digital Domination brings live UV Alerts to the pedestrian passed by

The implementation brings Smart Content into the Digital Domination. The result is a Bus Shelter that provides live Ultraviolet Exposure Alerts to passers-by and tourists, reminding them to stay away from the damaging UV rays.


The Digital Domination located in front of SOGO in Causeway Bay monitors UV data provided by the Hong Kong Observatory. For each UV exposure level an appropriate artwork is dynamically displayed on the trio of high-resolution Digital Frames. With the fully-wrapped domination, pedestrians and passengers are well engaged by the Anessa brand and its line of multipurpose high-performance UV protection products.

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