Promoting Creators’ content on Instagram with “Paid Partnership with…”

Creators, public figures and publishers are able to tag business partner when they post branded content. The creator’s account could have a commercial relationship with business advertisers. Once the tag being approved by the advertiser, they will receive a notification and also able to access to the post’s insights.


“Paid partnership with…” would appear in the post. Both News Feed Post and Stories are available. Advertisers can promote the branded content post once creators grant permission.

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