YouTube Masthead CPM Buy

In addition to 100% SOV cost per day (CPD) buy model for YouTube Homepage Masthead, CPM buy is available in July. Unsold CPD inventory will switch to CPM buy 21 days in advance. Once the switch occurs, CPD option is no longer available.

 

This new buying method can also customise reach across the YouTube homepage audience with advance targeting options including age, gender, affinity/ interest groups, language, geographic, parental status and device.

 

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