Factual new location base targeting technology

Factual support premium location targeting which create highly-customized audiences with their self-serve UIs. There’re two main premium location targeting solution: 1) Geopulse Proximity Designer; 2) Geopulse Audience Designer


1.  Geopulse Proximity Designer

This technology support live targeting which allow custom location with variable geo-fencing boundaries. For example, client can leverage Geopulse Proximity to target users within a 200m-500m radius around a specific location.


2.  Geopulse Audience Designer

It supports custom and specific audience targeting by using insights from audience physical footprint. For example, client can target users that visit specific/ relevant location during the time of day/ day of week.

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