Mild Drop Recorded in Q2 Overall Adspend

According to Admango’s latest update, the Q2 overall adspend in HK showed a mild 1% YOY drop, excluding social media spending. It’s worth noting there were YOY growth in the early months into Q2, but it took a downturn in June with a 6.5% YOY drop recorded. This trend was rather different from that of 2018, where there was steady growth throughout Q2.

The top 5 spending industries in Q2 and their respective spending as follows:

 

Rank

Industries

Adspend (HKD, Mil)

YOY

1

Banking & Investment Services

658.7

-9%

2

Pharmaceutical & Healthcare

656.9

2%

3

Travel & Tourism Services

491.3

3%

4

Beverages

410.6

9%

5

Toiletries & Household

330.4

-13%

 

 

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