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Welcome to Arras!
Arras is a WordPress theme designed for news or review sites with lots of customisable features.
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Recent Posts
- Instagram is testing hiding like counts from followers
- Apple Daily launched membership programme
- Hong Kong Disneyland and Sky Post launched Mini-Newspaper
- New Formats for Yahoo Mobile
- Apple Daily Enhanced Retargeting Solution
- Glass Men launch in Jun 2019
- New Shopping Mall opened in Tsim Sha Tsui
- New Billboard Format in Wan Chai
- Technology Update
- New Digital Ad format – Inspiration Ads Beta (Google)
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Tag Cloud
Media Updates (Nov, 2018)
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New Formats for Yahoo Mobile
Posted on June 11, 2019 | No Comments1. Expandable Banner – Yahoo Mobile Front Page The ad will be expanded and collapsed when users scroll down along the front page. Image and video asset are supported... -
Apple Daily Enhanced Retargeting Solution
Posted on June 11, 2019 | No CommentsApple Daily launched ad click retargeting to trace users who clicked on display banners under specific segments. More advanced segments will be rolled out in coming phrase. CPM indication is... -
Glass Men launch in Jun 2019
Posted on June 11, 2019 | No CommentsGlass Men will be launched as a stand-alone magazine from Jun onwards. The quarterly magazine showcases cutting edge modern culture in Asia, including content of Fashion, Watches, Film, Culture, Men’s... -
New Shopping Mall opened in Tsim Sha Tsui
Posted on June 11, 2019 | No CommentsNew Media Opportunity: K11 MUSEA K11 MUSEA at Victoria Dockside (TST) will be opened in Aug 2019. The mall positions itself as a new ultra high-end Museum-Retail landmark and aim... -
New Billboard Format in Wan Chai
Posted on June 11, 2019 | No CommentsNew Media Opportunity: Perforated Sticker Building Wrap of Chinachem Century Tower, 175-180 Gloucester Road, Wanchai Wrapping of the 32-storey Chinachem Century Tower offers giant exposure to passengers along Central, Causeway... -
Double 11 Pre-sales Battle
Posted on November 27, 2018 | No CommentsHow To Deliver A Sustained Punch The tenth edition of 11.11 Singles Day promises to advance the consumer journey, providing brands more opportunities to interact with consumers through various... -
New Digital Billboard in Mong Kok
Posted on November 27, 2018 | No CommentsNew Media Opportunity: LED display at 67 Argyle Street New Digital billboard with animated ad visual via 100% or 50% airtime during 8am to 11pm, 15 hours per day,... -
Introducing YouTube Ad Pods
Posted on November 27, 2018 | No CommentsStarting from 2018 Nov 15, 2 consecutive ads would be fed to audience before playing the video. This is called Ad Pods. This will only apply to content with at... -
New format on Facebook
Posted on November 27, 2018 | No CommentsThruPlay Now Available Globally On top of 2-sec continuous views, 3-sec and 10-sec video views charging model, ThruPlay is a newly added model for optimisation and billing option for video... -
HK Open TV, Cable TV, HKIBC Commitment Summary
Posted on November 27, 2018 | No CommentsNo rate card inflation between 2018 and 2019. The following scheme applies on all platforms under the same commitment. The commitment deadline is Dec 7, 2019 (Friday 6pm). Additional bonus...