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Welcome to Arras!
Arras is a WordPress theme designed for news or review sites with lots of customisable features.
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Recent Posts
- TV rating trend from May – Aug
- Overall Adsepnd Continuous drop Recorded in Jun to Aug
- New Flagship Cinema “K11 Art House”
- MyTV Super Offer up to 50% bonus in September & October
- MyTV Super Click-through URL is available at set-top-box
- Asiaray extended the coverage to Tsim Sha Shui Superdelta
- Tourist population decline from Jul
- Q2 TV Rating Trend Showed Fluctuation
- Madame Figaro land Hong Kong as a multimedia platform
- Programmatic support interactive video
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Tag Cloud
Media Updates (Nov, 2018)
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TV rating trend from May – Aug
Posted on September 29, 2019 | No CommentsMoving into 2019 Q3, the following is a review of TV rating from May to Aug. Some of the key channels have obvious change due to the habit or tendency... -
Overall Adsepnd Continuous drop Recorded in Jun to Aug
Posted on September 29, 2019 | No CommentsAccordingly to latest update on advertising spending, Jun to Aug adspend in HK showed a continuous drop. It was keeping slightly drop since May and the YOY significant drop and... -
New Flagship Cinema “K11 Art House”
Posted on September 29, 2019 | No CommentsThe new UA flagship cinema “K11 Art House” is debuting in the K11 MUSEA in August 2019 with 12 theatres and a total of 1,708 seats. As the first IMAX®... -
MyTV Super Offer up to 50% bonus in September & October
Posted on September 29, 2019 | No CommentsAccording to the viewing behavior, MyTV Super is one of popular platforms after YouTube and Facebook. l Sept 2019: 50% bonus offer for min-buy $50,000 nett l Oct 2019: 25%... -
MyTV Super Click-through URL is available at set-top-box
Posted on September 29, 2019 | No CommentsLanding URL can be clicked on App & Website long time ago, but start from 2019 September, click-through URL is allowed at set-top-box ad formats. Such function will be automatically... -
Asiaray extended the coverage to Tsim Sha Shui Superdelta
Posted on September 29, 2019 | No CommentsAsiaray take over advertising zone of MTR East Tsim Sha Shui from Focus media stating from Oct 1, 2019 -
Double 11 Pre-sales Battle
Posted on November 27, 2018 | No CommentsHow To Deliver A Sustained Punch The tenth edition of 11.11 Singles Day promises to advance the consumer journey, providing brands more opportunities to interact with consumers through various... -
New Digital Billboard in Mong Kok
Posted on November 27, 2018 | No CommentsNew Media Opportunity: LED display at 67 Argyle Street New Digital billboard with animated ad visual via 100% or 50% airtime during 8am to 11pm, 15 hours per day,... -
Introducing YouTube Ad Pods
Posted on November 27, 2018 | No CommentsStarting from 2018 Nov 15, 2 consecutive ads would be fed to audience before playing the video. This is called Ad Pods. This will only apply to content with at... -
New format on Facebook
Posted on November 27, 2018 | No CommentsThruPlay Now Available Globally On top of 2-sec continuous views, 3-sec and 10-sec video views charging model, ThruPlay is a newly added model for optimisation and billing option for video...