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Media Updates (Oct, 2018)

  • New In-taxi ad format launch   A new in-taxi ad format, Headrest Messenger, is currently available for advertising. The Headrest Messenger measures approximately 0.4 meters (W) x 0.2 meters (H)....0November 14, 2018

    New ad format on Taxi ambient

  • The rate card inflation for 2019 is 3% on Viu TV, ViuTV6 and Now TV.  There is ONE scheme applies to 3 platforms and 3 platforms under separate commitment.  The...0November 14, 2018

    Viu TV, ViuTV6 & Now TV 2019 Commitment Summary

  • Commencing 2019, Viu TV will adjust the increment of each rate class from 30% to 21.75% on the rate card and add 2 more rate class, F7 & F8, on...0November 14, 2018

    Viu TV New Rate Card Structure

  • TVB released new Rate Card #53 with 3.5% rate increment and also the rate protection scheme for 2019.  The commitment deadline is Dec 7, 2019 (Friday 5pm).      0November 14, 2018

    TVB 2019 Commitment Summary

  • Nielsen Media Index Update   According to the Nielsen Media Index Q2 report, three new media channels have been added in the Nielsen Media Index, including Fantastic TV (Television), LIHKG...0November 14, 2018

    Nielsen Media Index Update

  • Mannings planning to remove all in-store TV   Mannings and Focus Media have created a new TV advertising channel for beauty and health program in Mannings stores since 2007. However,...0November 14, 2018

    Discontinue of in-store TV in Mannings retail spaces

  • New Media Opportunity: i-Cable News FB   One of the major paid TV News channels in HK now offers advertising opportunity to advertisers on their FB. Across categories starting from...0November 14, 2018

    iCable News launches advertising opportunity on the FB feed

  • Understand the unique behaviors and characteristics of the Holiday buyers Holiday season is approaching soon, and it is an opportunity to connect with and win over new customers with a...0November 14, 2018

    Holiday Shopper Insight from Google

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